Bill Bernardo

Bill Bernardo has over 20 years of experience in the consumer products industry. In 2017, they founded WINPRO Pet. Prior to that, they were President & COO of APC Consumer Products from 2011 to 2017, where they successfully developed and launched a host of companion animal and hobby farm products under the LIFELINE brand. LIFELINE is now the #1 best selling brand of colostrum supplements and replacers. From 1997 to 2011, Bill was a consultant at Hormel Foods, where they were responsible for opportunity identification, innovation & new product development, and branding, positioning, advertising and marketing.

Bill Bernardo attended Wartburg College from 1975 to 1979, where they earned a Bachelor's degree in Business Administration and Management, General. Bill then went on to Arizona State University and obtained an MBA in Marketing in 1980.