Michael Parnitzke

Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep industry expertise in the intersecting disciplines of advertising, marketing, data, technology and commerce. We help brands, publishers, marketing service providers, technology developers and data companies—plus the financial investors who support these organizations—understand emerging opportunities, create actionable strategies and grow their impact and value. Leveraging a combination of custom consulting methodologies, intensive research efforts and decades of operating experience, Winterberry Group supports its clients'​ growth objectives through a wide range of services, including: GROWTH STRATEGY Helping clients assess core competencies, understand the impact of market dynamics and build comprehensive growth plans that consider a range of “buy, build and partner” scenarios DATA-DRIVEN MARKETING TRANSFORMATION Guiding brands and publishers through business process planning efforts aimed at growing “digital and data centricity”—including the design of data architecture, management of vendor RFPs and implementation of recommendations M&A TRANSACTION SUPPORT Supporting investors in their efforts to evaluate the strategic direction, differentiation and market dynamics of potential advertising, marketing, media, information and/or technology investment targets MARKET INTELLIGENCE Researching, developing and publishing thought leadership on issues of importance to the data-driven marketing community