Michelle Choy Tsin

Michelle Choy Tsin is an accomplished Performance Marketing Manager currently working at Wio UAE since July 2021. With a robust background in digital marketing, Michelle has held significant positions at Elixus Agency as Head of Performance, Regional, and previously as a Digital Performance Marketing Specialist, Senior. Experience includes serving as Assistant Vice President of Marketing at Astro, where Michelle contributed to the launch of Tamago, a live streaming social platform aimed at millennials. Previous roles also encompass senior management in digital performance marketing at Jirnexu, and positions at KFIT, 11street Malaysia, IPG Mediabrands, and Zenith Media Sdn Bhd, covering diverse industries. Michelle holds a B.A. (Hons) in Fashion and Retailing from Limkokwing University of Creative Technology, completed in 2012.