Julián Rico B. is an experienced digital media professional with a robust background in digital marketing and performance management. Currently serving as the Director Regional de Medios Digitales at Wiper since March 2021, Julián has also held the position of Especialista Sr. de Medios Digitales. Prior roles include Digital Performance Director at Indexcol, Digital Strategy Consultant at MBLM, and Digital Performance Manager at Ariadna Communications Group. Julián’s experience extends to BlueCaribu, where a dual role as Digital Marketing Performance Consultant and Digital Account Executive was undertaken. Additionally, work at BBVA Colombia included roles in social responsibility and communication. Educational qualifications include degrees in Comunicación Social from Pontificia Universidad Javeriana and Universidad Jorge Tadeo Lozano, alongside recent studies at EC English Language Centres.
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