Charu Asthana

Charu Asthana serves as the Head of Marketing for the Manufacturing sectors in the Americas at Wipro since April 2022, overseeing key marketing programs including Always On Campaigns, Account Based Marketing, and Strategic Deal Pursuits. Prior to this role, Charu held positions at QuEST Global, including Brand Manager for Global External Communication and Strategy Marketing Manager for various verticals, where responsibilities encompassed brand positioning and strategic marketing initiatives. Experience also includes a tenure at KPIT as Associate Manager for Growth Strategy and account marketing, as well as various roles within L&T Technology Services Limited and L&T Integrated Engineering Services, focusing on business development and engineering. Charu earned an MBA in Strategic Engineering Management from Coventry University and holds a Bachelor's degree in Electrical and Electronics Engineering from Gautam Buddha University.