Adam Cassar

Adam Cassar is an experienced analytics professional with a demonstrated history of leadership and innovation across various industries. Currently serving as Head of Analytics at Wise, Adam manages analytics for the Finance and Treasury Tribe, leading cost-reduction initiatives and improving team performance. Previously, Adam built the Product Analytics function at Babylon Health and expanded the team to ten, driving strategic projects that influenced company direction. Experience as a consultant at DataTap Consulting involved leading data initiatives leveraging machine learning and data architecture for actionable insights. Earlier roles include Product Analytics Manager at Paddy Power Betfair, Growth & Analytics Manager at Bathrooms.com, and Technical Web Analyst at Merkle | Periscopix. Adam holds a BSc (Hons) in Psychology from the University of Surrey.