Carla Gordon is a Senior CRM Manager at Wise, leading a team to enhance B2B CRM strategies through data-driven insights and effective customer lifecycle management. They previously held roles at BBC Maestro, ITV, and News UK, where they managed various CRM campaigns aimed at engagement and retention. Carla's early career included internships at Financial Times and King & Wood Mallesons SJ Berwin, providing valuable foundational experiences. They earned a Bachelor of Arts from The University of Manchester and a Graduate Diploma in Law from the University of Law.
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