Modupe Jaiyesimi

Modupe Jaiyesimi is a seasoned professional in Customer Relationship Management (CRM) with extensive experience in executing data-driven campaigns across various platforms. Currently serving as a Senior CRM Executive at Wise since December 2022, Modupe has successfully managed B2B CRM lifecycle campaigns using tools such as Braze and Stripo. Previously, Modupe held positions at MADE.COM, where responsibilities included overseeing BAU newsletters and supporting CRM activities, as well as at De Gruyter, focusing on email newsletter quality assurance and customer journey optimization using Salesforce Marketing Cloud. Earlier roles also include managing customer relations at Hochschule für Technik und Wirtschaft Berlin and digital marketing initiatives at OlarsGrace E-Commerce Store. Modupe holds a Master's degree in Development Economics and International Development from Hochschule für Technik und Wirtschaft Berlin and a Bachelor's degree in Economics from Babcock University, Nigeria.