Rita Pureza

Organizational Culture & Branding Business Unit Lead at With Company

Rita Pureza is an accomplished academic and professional with extensive experience in organizational design, change management, and branding. Currently serving as a guest professor at Lisbon Digital School and Porto Business School, Rita specializes in Organizational Design for Innovation and Change Management, respectively. Additionally, Rita leads the Organizational Culture & Branding business unit at With Company and has held a significant role as HR manager at Inditex. Rita's academic background includes a Doctorate in Experimental Psychology and Cognitive Sciences from Universidade do Minho, complemented by specialized training in Employee Experience Design and Design Thinking for Business Innovation.

Location

Lisbon, Portugal

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With Company

We are a transformative design company that blends strategy and innovation through a systemic approach to create a positive impact with each project — no matter its nature.


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Headquarters

Lisbon, Portugal

Employees

11-50

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