Rita Pureza

Rita Pureza is an accomplished academic and professional with extensive experience in organizational design, change management, and branding. Currently serving as a guest professor at Lisbon Digital School and Porto Business School, Rita specializes in Organizational Design for Innovation and Change Management, respectively. Additionally, Rita leads the Organizational Culture & Branding business unit at With Company and has held a significant role as HR manager at Inditex. Rita's academic background includes a Doctorate in Experimental Psychology and Cognitive Sciences from Universidade do Minho, complemented by specialized training in Employee Experience Design and Design Thinking for Business Innovation.