Katrina Balmaceda is a seasoned content marketing professional, currently serving as Head of Strategy at With Content since March 2023. With a robust background in content marketing and strategy, Katrina has held various positions including Senior Content Marketing Manager at Animalz, and multiple roles at With Content such as Managing Editor and Content Marketing Manager. Katrina's experience extends to academia as an AB Media & Corporate Communications Instructor at the University of San Carlos, and freelance writing, editing, and consulting for diverse clients across Australia, Singapore, Denmark, the USA, and the Philippines. Katrina holds a Bachelor of Arts in Media Communication from Saint Theresa's College, completed in 2008.
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