Katrina Herrmann

Katrina Herrmann is a Senior Project Manager in Brand Marketing focused on B2C Events at Withings since March 2019, where responsibilities include managing strategy, brand experience, and execution for major B2C tradeshows like CES and IFA. Previously, Katrina held roles such as Project Manager and Brand Marketing Specialist at Withings, overseeing influencer campaigns and interdepartmental collaborations. Education includes a Bachelor of Business Administration with a focus on Operations and Information Management and German from the Isenberg School of Management at UMass Amherst, supplemented by honors from Commonwealth Honors College and an exchange program at the University of Mannheim. Leadership experience includes serving as Co-President of the Women in Business Organization at UMass Amherst and an internship in Marketing and HR at dan pearlman GmbH.