Lloyd Parata

Lloyd Parata is a Sales Director at Witzer, where they focus on simplifying payment processes for Tradies, builders, and homeowners in Australia. With extensive experience in sales leadership across the Asia-Pacific region, Lloyd has held key positions at various companies, including IBM and Pegasystems, leading market expansion and driving revenue growth. Lloyd previously served as the APAC Sales Director at TradeSun® and contributed to significant sales initiatives in fintech and enterprise technology. Their commitment to local development and clarity in payment systems reflects a dedication to improving the customer experience in the construction industry.