Shaun Williams

Shaun Williams is a seasoned marketing professional with extensive experience in performance and growth marketing across various leading companies. Currently serving as Senior Manager of Growth Marketing at Wizards of the Coast since March 2021, Shaun has successfully led the global mobile growth strategy for Magic: The Gathering Arena, managing significant user acquisition budgets and optimizing campaign performance. Prior roles include Manager of Performance Marketing at Ripl, Inc. and Rover.com, where Shaun significantly improved user acquisition efficiency and reduced customer acquisition costs. Shaun also held positions at Estars Studios, overseeing performance marketing for a new esports app, and at Big Fish Games, where mobile user acquisition strategies were developed for global app launches. Throughout the career, Shaun has demonstrated a strong ability to shape strategic decisions through data-driven insights and effective campaign execution.