Wizards of the Coast
Shawna Baskin is a highly experienced professional in data analytics and product insights, currently serving as the Director of Analytics and Product Insights at Wizards of the Coast since December 2020. Previous roles include Senior Manager of Tabletop Analytics & Product Insights at the same company, Analytics Manager for Community Support at Airbnb, and Business Intelligence Manager at Renew Financial. Shawna has a background in analytics leadership at Blizzard Entertainment, contributing to game launches such as Warlords of Draenor and Legion, and has held various positions in business intelligence and project management since starting as a Business Intelligence Analyst Intern at Blizzard. Shawna holds a Master of Science in Analytics from Northwestern University and a Bachelor of Arts in Economics from the University of Illinois Urbana-Champaign.
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