Elissa Rodriguez

Brand Manager, Cantera Negra Tequila at Deutsch Family Wine & Spirits

Elissa Rodriguez is an experienced brand manager currently working at Deutsch Family Wine & Spirits since May 2020, overseeing brands such as Cantera Negra Tequila and [ yellow tail ], as well as previously serving as Associate Brand Manager for Fine Wine. Prior to this role, Elissa spent over seven years at Mindshare, where work included negotiating TV media buys, collaborating with media teams, and analyzing campaign success. Earlier career experience includes writing and social media internships at Crushable.com and Campus Socialite Media. Elissa holds a Bachelor of Arts degree in English from Marist College, completed in 2012, and graduated from Mamaroneck High School in 2008.

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