Jennifer Michael

Jennifer Michael is a seasoned marketing professional with extensive experience in consumer and shopper insights, having held significant positions at leading organizations. Currently serving as Senior Manager of Consumer & Shopper Insight at Deutsch Family Wine & Spirits since January 2022, Jennifer previously excelled as Strategic Planning Director at The Mars Agency, where expertise in path-to-purchase strategies for notable brands like Nestle Waters and Bacardi USA was developed. Early career roles include V.P. of Strategic Planning at INmarketing for Heineken USA, Director of Strategic Planning at Geometry Global, and Brand Planning Director at Colangelo Synergy Marketing, focusing on integrated marketing efforts across various categories. Educational credentials were earned at The Ohio State University.