Cherish Barnwell Geter

Cherish Barnwell Geter has extensive experience in sales and marketing in the broadcast television industry. Cherish has held various roles at different companies, starting with WFXG Fox 54 as an Account Executive from 2015 to 2017. Here, they primarily focused on television and digital media advertising, pitching new accounts and managing multiple projects.

After that, Geter joined WSB-TV as an Account Executive in 2017 and worked there until 2018. In this role, they excelled at closing and managing small business accounts, utilizing cross-channel marketing opportunities and delivering TV, digital, and social media campaigns.

Following their time at WSB-TV, Geter joined WJBF NewsChannel 6, where they held several positions. From 2018 to 2021, they served as a Digital Sales Manager, responsible for driving digital revenue growth and creating integrated campaign strategies for advertisers. From 2022 to the present, Geter transitioned into the role of Local/Digital Sales Manager (Hybrid) where they built and maintained a high-performing sales team, exceeding revenue goals by leveraging both broadcast television and digital media.

Currently, Geter is the Director of Sales at WJBF NewsChannel 6, a position they have held since 2023. As the director, they spearhead strategic sales initiatives and drives revenue growth in the dynamic broadcast television landscape, emphasizing adaptation to the industry's ever-changing landscape and technologies.

Cherish Barnwell Geter obtained a Bachelor's Degree in Communication and Media Studies from Augusta University, which they attended from 2009 to 2012. Subsequently, they pursued a Master's Degree in Philosophy and Religious Studies at Howard University from 2013 to 2015. Additionally, Cherish has obtained the IAB Digital Media Sales Certification from IAB, although the exact month and year of attainment are not specified.