Frances Floresca Baldwin

Frances Floresca Baldwin is a multimedia journalist and commentator with extensive experience in media and communication. Currently serving as a multimedia journalist at WJBF NewsChannel 6 since September 2025, Baldwin also operates as a commentator, blogger, and outreach specialist focused on education and free-market issues. Previous roles include a media specialist at Students for Life Action and contributor at Young Voices, where Baldwin developed editorial skills and provided commentary on various platforms, including Fox News Radio. Baldwin has also worked as a reporter at The Herzog Foundation, a policy analyst at America's Future, and held positions with other organizations, demonstrating a strong commitment to advocating for parental rights and educational freedom. Educational credentials include a Bachelor of Science in Business Administration from the University of Utah.