WK Kellogg Co
Craig Goeb currently serves as Director of Demand Planning and Director of IBP Process, Capability, and Continuous Improvement at WK Kellogg Co since May 2023, focusing on the design and implementation of the Demand Generation process for North America. Prior to this role, Craig amassed extensive experience at Kellogg Company, where from August 2006 to 2022, positions included Senior Director of Business Development, Director of Integrated Business Planning (S&OP), Senior Manager of Revenue Growth Management, Senior Manager of Business Intelligence, Manager of Sales Reporting, Senior Sales Planning Analyst, and Analyst in Business Understanding. Craig also held various internships in sales, finance, remarketing, and business planning. Academic background includes a Bachelor’s degree in Business Administration with a concentration in Finance from Western Michigan University's Haworth College of Business.
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WK Kellogg Co
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At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.