Craig Goeb

Craig Goeb currently serves as Director of Demand Planning and Director of IBP Process, Capability, and Continuous Improvement at WK Kellogg Co since May 2023, focusing on the design and implementation of the Demand Generation process for North America. Prior to this role, Craig amassed extensive experience at Kellogg Company, where from August 2006 to 2022, positions included Senior Director of Business Development, Director of Integrated Business Planning (S&OP), Senior Manager of Revenue Growth Management, Senior Manager of Business Intelligence, Manager of Sales Reporting, Senior Sales Planning Analyst, and Analyst in Business Understanding. Craig also held various internships in sales, finance, remarketing, and business planning. Academic background includes a Bachelor’s degree in Business Administration with a concentration in Finance from Western Michigan University's Haworth College of Business.