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Darrel Smith

Senior Manager Digital Strategy And Marketing Technology at WK Kellogg Co

Darrel Smith is a seasoned professional in digital strategy and marketing technology, currently serving as the Senior Manager of Digital Strategy and Marketing Technology at WK Kellogg Co since September 2023. Previously, Darrel held the position of Director of Technology at JohnsonRauhoff from November 2017 to September 2023, specializing in strategic content. Earlier experience includes roles such as Managing Director of Technology at VML, Vice President of Interactive Services at Biggs-Gilmore, Vice President at Wyndham Partners, and Vice President at Whittman-Hart, where responsibilities ranged from managing digital production to overseeing technology and service strategies. Darrel holds a degree from Grand Valley State University, earned between 1983 and 1987.

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WK Kellogg Co

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At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.