WK Kellogg Co
Gayle Smilanich is an experienced professional who has worked in various marketing roles across different companies. Currently serving as Senior Director, Advanced Marketing Capabilities at WK Kellogg Co, Gayle leads marketing technology, data, and media transformation. Prior to this, Gayle held key marketing positions at Bimbo's Pizza and Arlington Lofts. With a Bachelor of Science degree in Advertising from Ferris State University, Gayle has a strong background in developing data-driven, tech-enabled marketing solutions for iconic brands such as Kellogg's Cereal.
WK Kellogg Co
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At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.