WK Kellogg Co
Jay Campbell is an experienced marketing professional currently serving as the Senior Manager of Advanced Marketing, Data Strategy and Brand Activation at WK Kellogg Co since October 2023. Prior to this role, Campbell held the position of Senior Manager for Media and Digital Strategy and Digital Marketing Manager at Kellogg Company (Canada) from October 2010 to October 2023. Earlier experience includes serving as an Account Supervisor at Leo Burnett/Arc Worldwide, where Campbell led digital initiatives for Kellogg's account, and as an Account Executive at Draftfcb, handling a diverse range of clients including HSBC and Virgin Mobile. Jay Campbell earned an Honours degree with a double major in Communications and Geography, alongside a minor in Sociology from Wilfrid Laurier University from 1999 to 2002.
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WK Kellogg Co
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At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.