WK Kellogg Co
Michelle Raab is an accomplished professional with extensive experience in insights and strategy, currently serving as Senior Director, Insights & Strategy at WK Kellogg Co since October 2023. Prior to this role, Michelle held various positions at Kellogg Company from August 2012 to October 2023, including Director of Insights & Analytics for the Cereal Category, Associate Director of Insights & Planning, and Senior Manager of Insights & Planning. Earlier career stages include a tenure at Kashi Company from January 2007 to August 2012, where roles included Senior Manager and Manager of Consumer Insights, and positions at Strata Research and Directions in Research. Michelle Raab holds a BA in Communications from the University of San Diego, earned between 1999 and 2003.
WK Kellogg Co
9 followers
At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.