WK Kellogg Co
Ryan Versfeld is a seasoned marketing professional currently serving as Director of Brand Marketing at WK Kellogg Co since July 2023. Previously, Ryan held several key positions at Kellogg Company from July 2019 to July 2023, including Senior Brand Manager for Frosted Flakes and Corn Flakes, as well as Senior Manager of Insights & Analytics. Ryan's experience also includes a tenure as Senior Research Director at Mobile Digital Insights from November 2013 to July 2019, working with notable brands such as KFC, Pizza Hut, and Coca-Cola. Prior to that, Ryan served as Research Director at Insights by Kantar and contributed to the Global Connect Development team, engaging with brands like Motorola and Microsoft. Ryan holds a Bachelor of Business Science (Honours) degree in Economics, Statistics, and Marketing from the University of Cape Town, completed in 2007.
WK Kellogg Co
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At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.