Sarah Koval

Senior Manager, Insights & Analytics at WK Kellogg Co

Sarah Koval is an experienced professional in insights and analytics, currently serving as Senior Manager at WK Kellogg Co since October 2023. Prior to this role, Sarah held the same title at Kellogg Company from September 2020 to October 2023. Sarah's career began at Jamieson Laboratories, where responsibilities included Manager of Insights, Assistant Insights Manager, and Market Analyst from November 2010 to September 2020. Additionally, Sarah worked as a Market Analyst at The Nielsen Company from June 2006 to August 2009, focusing on accounts such as Wal-Mart Canada and Shoppers Drug Mart. Sarah's professional journey commenced with a part-time internship as a Marketing Research Associate at Rotenberg Research in 2005. Educational qualifications include an MBA in Marketing and a BBA in Marketing & Finance from the Schulich School of Business at York University.

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WK Kellogg Co

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At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder’s passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve.