Launched in 2020 with one simple : to create a fun, all-in-one platform for everything parents need—shopping, content, community, and education. The name "Wlidaty," which means "My Children" in Moroccan Arabic, reflects our focus on what matters most to parents. We want to make parenting a joyful and exciting journey.

From the very start (yes, nine months before baby arrives!) to around 12 years old, we’re here to build lasting connections with moms and dads, supporting them every step of the way. Wlidaty’s all about staying connected and making the experience better for parents throughout it all!
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Lancée en 2020, Wlidaty vise à devenir la référence pour les parents à la recherche de produits et services de qualité. Son nom, signifiant « Mes enfants » en arabe marocain, incarne l’amour et l'attachement familial.

Wlidaty accompagne les familles de la grossesse jusqu’aux 12 ans de l’enfant, avec une offre couvrant la vente en ligne, en magasins et via des franchises. La plateforme est aujourd’hui la principale destination au Maroc pour les produits de maternité, puériculture et enfance.
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تم إطلاق وليداتي في عام 2020، وتهدف إلى أن تصبح المرجع الرئيسي للآباء الذين يبحثون عن منتجات وخدمات عالية الجودة. اسمه، الذي يعني "أطفالي" باللهجة المغربية، يجسد الحب والارتباط العائلي.

تدعم وليداتي الأسر من مرحلة الحمل حتى السنة الثانية عشرة من عمر الطفل، وتقدم مجموعة من المنتجات تشمل المبيعات عبر الإنترنت، والتسوق في المتاجر، والامتيازات التجارية. المنصة هي الآن الوجهة الرائدة في المغرب لمنتجات الأمومة ورعاية الأطفال ومنتجات الطفولة المبكرة.

Apparel & Fashion

Beauty & Cosmetics

Consumer Goods

E-Commerce

Toys

Wlidaty

The Casablanca office focuses on creative, communication, and logistics management to support regional operations.

Casablanca

AMINA TIBI

jihane boulhouss

Moncef Mseffer

Meriem Sabri

Hicham SBINI

This department manages supply chain operations, human resources, and customer service functions.

Logistics and Human Resources

This department focuses on the integration of marketing strategies with technology solutions.

Marketing and IT

This department focuses on creating user-centric designs and visual elements that enhance the overall user experience.

Design Department

This department provides strategic direction and oversight for the organization.

Executive Leadership

This department focuses on sourcing and procurement strategies as well as consulting on supply chain management.

Procurement Consulting

This department focuses on developing visual content and managing marketing technology initiatives.

Wlidaty

Org chart

Teams

Logistics and Human Resources

Marketing and IT

Design Department

Executive Leadership

Procurement Consulting

Creative Services

Offices

Wlidaty

Org chart

Teams

Logistics and Human Resources

Marketing and IT

Design Department

Executive Leadership

Procurement Consulting

Creative Services

Offices

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