Crystina Cinti

Crystina Cinti is an accomplished professional with extensive experience in the music and entertainment industry. Currently serving as Global Vice President and Managing Director at WMA since May 2016, Crystina leads the agency's efforts in connecting Talent and Brands with audiences through innovative digital strategies. Previously, Crystina held key roles at Sony Music Entertainment, including Senior Director of Strategic Partnerships, and at Saatchi & Saatchi, where roles included Account Director and Content Director. Early career experience includes positions as Account Manager at Publicis Groupe. Crystina's background encompasses a strong focus on commercial partnerships and brand development across multiple prestigious organizations in the sector.