Piero Adamo

Piero Adamo is an accomplished digital marketing professional with extensive experience in the e-commerce sector. Currently serving as the Head of Digital Marketing & E-Commerce at WMF Professional Coffee Machines since January 2025, Piero previously held various roles at WMF from January 2018 to March 2025, including Team Lead Digital Marketing & E-Commerce and Global Digital Marketing Manager. Piero's responsibilities encompassed strategy development, KPI creation, digital product designs, content marketing, SEM, customer experience, performance marketing, and collaboration with multiple global subsidiaries. Prior to WMF, Piero was an Online Marketing Manager at Kunstgießerei Strassacker from July 2012 to December 2017, where similar responsibilities in strategy development and digital marketing were undertaken. Piero holds a Bachelor of Arts in Marketing, Medien und Kommunikation from Baden-Wuerttemberg Cooperative State University and completed training as an Industrial Manager in Business Administration at Kunstgießerei Strassacker.