Teresa Auracher

Teresa Auracher is a seasoned digital project manager with extensive experience in e-commerce and digital strategy. Currently serving as the Senior Digital Project Manager at WMF since July 2016, Teresa has defined and implemented a new branded e-commerce experience. Previous roles include Online Shop Manager at WMF, where responsibilities encompassed digital strategy and online business development for various WMF websites, and E-commerce Solution Engineer at PFSweb, Inc., managing multiple clients and e-commerce platforms across eleven countries. Teresa's background also includes positions as an E-commerce Consultant for E.Leclerc Drive and Senior E-commerce Consultant at vente-privee consulting, focusing on usability, user experience, and conversion rate optimization. With a strong educational foundation in marketing and business management, Teresa has consistently contributed to optimizing e-commerce activities and enhancing user experiences across diverse industries.