Sam Draper

Sam Draper is an experienced professional in digital operations and management with a strong background in hospitality and retail. Currently serving as Digital Operations Manager at IDHL since September 2021, Sam utilizes a data-driven approach to deliver high-performing campaigns. Prior to this role, Sam spent over eight years at Bettys & Taylors of Harrogate as Branch Manager, overseeing a team of over 70 staff to enhance commercial performance and customer service standards. Experience also includes positions at Mitchells & Butlers as Deputy Manager at Browns Restaurants, and as Conference and Events Coordinator at Principal Hayley Hotels and Conference Venues, alongside an internship at Marriott International. Sam holds a Bachelor of Arts in Tourism and Travel Services Management from Northumbria University.