Mayen Vergara

Sr. Marketing Analyst at WMX

Mayen Vergara has over six years of work experience in the fields of marketing, sales, research, and events. In 2021, they began working as a Sr. Marketing Analyst for WMX, where they are responsible for explaining specialized complexities to non-technical colleagues, working closely with internal teams to identify insight needs, developing and providing data analysis, and working with both internal and external digital marketing teams. In 2020, Mayen worked as a Sr. Business Intelligence Analyst for Kipu Health. From 2017 to 2020, they worked as a Sr. Revenue Management Analyst for Royal Caribbean Cruises Ltd., where they automated reports, created process models, monitored promotion results, synthesized data, conducted meetings and presentations, and evaluated business processes. In 2017, they also worked as a Data Analyst for NBCUniversal Media, LLC. From 2015 to 2016, Mayen worked as a Marketing & Social Media Coordinator & Event Planner for The Brand Collective, Inc., a Programming Research Analyst for Univision Communications Inc., a Sales Associate for E Heng Import & Export Trading Company, a Marketing Executive for PYRO MUSIC, and a Marketing & PR Intern for Alchemy. In 2015, they also worked as a Brand Ambassador for Nestle Coffee-mate.

Mayen Vergara obtained a Bachelor's degree from the University of Miami Herbert Business School in 2015, majoring in Entrepreneurship/Entrepreneurial Studies, Marketing, and Business Law. In 2016, they obtained a Master of Science in Information Systems (MSIS) from Florida International University, with a focus in Computer and Information Systems Security/Information Assurance. Mayen Vergara has also obtained various certifications from Google, Alteryx, and LinkedIn, as well as a Television Audience Measurement & TGI certification from Kantar IBOPE Media in 2017.

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