The Women’s National Basketball Association, or WNBA, is a professional basketball league comprised of 12 teams featuring the best women’s basketball players in the world. The WNBA was founded on April 24, 1996, and the first season began in 1997. The 2017 season is the 21st in league history. 

Sports

WNBA

WNBA's headquarters in New York, NY, United States

Cathy Engelbert

Joanne Charles

Todd DeMoss

Ted Leonsis

The Marketing and Content team at the WNBA is responsible for developing and executing strategic marketing campaigns, creating engaging content, and enhancing the league’s brand presence. They manage influencer partnerships, produce creative digital and social media content, and oversee editorial publications to captivate and expand the WNBA's audience.

Marketing and Content

The Player Development and Programs team at the WNBA focuses on enhancing the personal and professional growth of athletes both on and off the court. This team provides resources and support through player programs, health and wellness initiatives, skill development, and career transition services to ensure players achieve their full potential during and after their basketball careers.

Player Development and Programs

The Leadership Team at the WNBA is responsible for setting the strategic direction of the league, enhancing operational efficiency, and driving marketing initiatives. Comprising key executives from various departments, this team collaborates to innovate the league's growth, strengthen its brand, and promote women's basketball on a national and global scale. Their collective expertise ensures that the WNBA remains at the forefront of professional women's sports.

Leadership Team

The Growth and Innovation team at the WNBA focuses on expanding the league's reach and enhancing fan engagement through strategic initiatives and innovative solutions. This team identifies new business opportunities, enhances existing revenue streams, and leverages data analytics to drive the league's growth, ensuring it remains at the forefront of women's sports.

WNBA

Org chart

Board & advisors

Teams

Marketing and Content

Player Development and Programs

Leadership Team

Growth and Innovation

Offices

WNBA

Org chart

Board & advisors

Teams

Marketing and Content

Player Development and Programs

Leadership Team

Growth and Innovation

Offices

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