The Women’s National Basketball Association, or WNBA, is a professional basketball league comprised of 12 teams featuring the best women’s basketball players in the world. The WNBA was founded on April 24, 1996, and the first season began in 1997. The 2017 season is the 21st in league history. 

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WNBA

WNBA's headquarters in New York, NY, United States

This department focuses on the training, support, and career advancement of professional athletes.

Athlete Development

This department manages the various operational aspects of the WNBA, including basketball operations, marketing, and partnerships.

WNBA Operations

The Marketing and Content team at the WNBA is responsible for developing and executing strategic marketing campaigns, creating engaging content, and enhancing the league’s brand presence. They manage influencer partnerships, produce creative digital and social media content, and oversee editorial publications to captivate and expand the WNBA's audience.

Marketing and Content

The Player Development and Programs team at the WNBA focuses on enhancing the personal and professional growth of athletes both on and off the court. This team provides resources and support through player programs, health and wellness initiatives, skill development, and career transition services to ensure players achieve their full potential during and after their basketball careers.

Player Development and Programs

This department focuses on representing and managing professional athletes in negotiations and career development.

Sports Representation

The Leadership Team at the WNBA is responsible for setting the strategic direction of the league, enhancing operational efficiency, and driving marketing initiatives. Comprising key executives from various departments, this team collaborates to innovate the league's growth, strengthen its brand, and promote women's basketball on a national and global scale. Their collective expertise ensures that the WNBA remains at the forefront of professional women's sports.

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WNBA Operations

Marketing and Content

Player Development and Programs

Sports Representation

Leadership Team