Michi Jigarjian

WOAH (Work of Art Holdings) is a female-founded global art and culture firm based in New York, driven by a vision to elevate the integration of art, business, and social responsibility. Founded by Michi Jigarjian, WOAH is committed to investing in art and culture-focused ventures, developing innovative business models, and offering strategic consulting services prioritizing cultural and social impact. Joined by Isolde Brielmaier, PhD, as Chief Strategy Officer, WOAH brings over two decades of expertise in cultural engagement across private, public, and nonprofit sectors. As a leader in contemporary placemaking, WOAH is redefining how art and culture serve as a strategic asset within business. The firm’s multifaceted approach includes direct investment in art and culturally focused businesses, consulting services for integrating art into large-scale developments and building new ventures that align with a cultural vision. From community- oriented spaces like the Rockaway Hotel and Spa to global brand partnerships that connect artists with luxury and premium markets, WOAH ensures every initiative is meaningful and rooted in social responsibility with a return on investment and impact. WOAH’s latest venture, the upcoming launch of Art Arena™, exemplifies its commitment to supporting and investing in cultural movements. Art Arena™’s mission is to amplify the profile of women leaders in arts and sports through organizing unique events, partnering with mass-market product brands, and driving impactful community initiatives. Among WOAH’s first collaborations, Artist’s Table launches in partnership with EDITION Hotels, a renowned luxury lifestyle hospitality company. This curated dinner series pairs internationally acclaimed artists with celebrated chefs—offering immersive experiences that blend the culinary and contemporary arts with an emphasis on diverse cultures.