Wolf & Badger is a multi-channel retail platform for the finest independent, ethical and unique brands from around the globe. Founded in 2010 by Henry and George – the Graham brothers – Wolf & Badger is now home to over 700 of the world’s best fashion and design brands.Our mission is to introduce our stylish customers to limited-edition,sustainable and high-quality products while providing a much-needed platform for independent brands to thrive.

Apparel & Fashion

E-Commerce

Retail

Wolf & Badger

🐺 George Z Graham

Conversion Rate Optimisation & Personalisation Specialist

David Brookes

Thomas Squire FCCA

Maja Basinska

Magdalene Barclay

Lilian Zhu

Kirsty Traill

Jennifer Aitken

Henry Graham

Hannah Betteley

Fran Walker

Dominic Rose

Chris Watson

Alia Christian

The Leadership Team at Wolf & Badger sets strategic direction and oversees the operations of the company. Comprising top executives such as the CEO, COO, CFO, and leaders in product, technology, revenue, content, and sustainability, this team ensures that Wolf & Badger remains a premier platform for independent, ethical, and high-quality brands. Their roles involve decision-making around company growth, financial management, product innovation, creative direction, and maintaining a commitment to sustainable practices.

Leadership Team

Brand Partnerships and Community

Engineering Team

Leadership Team

About

Team members

Other teams at Wolf & Badger

Brand Partnerships and Community

Engineering Team