Hila Friedman

Hila Friedman has extensive experience in customer service and support management, currently serving as Head of Support at Wolt since December 2021. Prior to this role, Hila was the Head of Customer Service Department at Cal (Israel Credit Cards) from December 2019 to December 2021, managing a large team of 550 service and sales representatives and overseeing operations, service centers, and optimization processes. Hila's previous positions at Cal included roles such as Business Service and Sales Department Manager and Business Credit Sales Section Manager, where responsibilities included building organizational structures and managing performance targets. Early career experience includes roles at Cellcom, including Business Intelligence Coordinator. Hila holds a B.A. in Business Administration with a focus on Financing and Marketing from The College of Management Academic Studies.