Lela Ugrekhelidze

Lela Ugrekhelidze is an accomplished marketing professional with a diverse background in media buying and management. Currently serving as the Regional Head of Media Buying at Wolt since January 2020, Lela oversees operations across multiple countries including Georgia, Greece, and Azerbaijan. Prior experience includes leading marketing teams and managing significant marketing initiatives for JSC Iberia Refreshments, specifically for Pepsi, where responsibilities encompassed budgeting, branding, and promotional activities. Additional roles at Mrcheveli, Publicis Groupe, and various event management and PR positions laid the groundwork for a robust skill set in marketing strategy and execution. Lela's academic credentials include a Master of Business Administration in Marketing from Ilia State University and advanced degrees in Social Sciences and Journalism from Tbilisi State University.