Shani Mor

Shani Mor is an experienced professional in App Store Optimization (ASO) and user acquisition, currently serving as the Global ASO Manager at Wolt since January 2024. Prior to this role, Shani held positions at Tango Me, including Organic Lead and ASO Manager, where responsibilities encompassed leading ASO strategies across 20 localizations, conducting market research, managing creative testing, and driving user engagement through innovative in-app events. Shani also worked at Aplica Media as ASO Manager, focusing on developing effective ASO strategies, conducting keyword research, and optimizing app visibility. Shani's expertise includes data-driven analysis, optimizing marketing assets, and ensuring the localization of content to enhance app performance in diverse markets.