Melissa Morrison

Melissa Morrison is a seasoned professional in UX design and digital marketing with extensive experience spanning over two decades. Currently serving as a Senior Manager of UX Design and CX Optimization at Wolverine Worldwide, Melissa also owns Forest Designs, LLC, providing freelance internet consulting services. Previous roles include Digital Marketing Manager at American Advisors Group, where a 72% ROI increase was achieved through landing page optimization, and Digital Marketing Technology Manager at Kelly Services, focusing on enhancing the organization's web experience. Melissa has successfully managed various marketing initiatives, including website redesigns, optimization campaigns, and user experience enhancements for global platforms, while proficiently utilizing a range of digital experience tools for data analysis and testing. Melissa holds a degree in Management Information Systems from Oakland University.