Women in Automotive Technology (WAT)
Lissa Franklin is a seasoned professional with extensive experience in marketing and business strategy, particularly within the connected vehicle and self-driving industries. As the Founder of New Mobility since 2019, Franklin has focused on market development and integrated marketing strategies. Additionally, Franklin has served on the Board of Directors for the Connected Vehicle Trade Association and as a Board Member and Podcast Host for Women in Automotive Technology, advocating for women in the automotive sector. Franklin has held significant marketing leadership roles at Bestmile and AppDirect, contributing to business development and strategic marketing in mobility solutions. Franklin's educational background includes degrees from the University of California, Berkeley, Washington University in St. Louis, and Stanford University Graduate School of Business.
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Women in Automotive Technology (WAT)
Women in Automotive Technology was established to connect, educate, and drive the future of the automotive industry by creating programs, community, and events for women in the automotive industry. They foster leadership, deepen industry expertise, and facilitate meaningful connections.