Federico Malek

Co-Founder at Wonder brands

Federico Malek has over 12 years of experience in the business world. In 2020, they became Co-Founder of Wonder Brands and a Member of the Board Of Advisors at Salesforce. From 2017-2020, they were the CEO of iúnigo, an Insurtech carrier focused on customer experience. From 2014-2017, they were the Co-Founder and CEO of Avenida Inc., a pure play e-commerce with end-to-end fulfilment. From 2010-2014, they were the Managing Director South Cone of Groupon, where they led the company from scratch to insane growth rates. In 2010, they were also Co-Founder of Walooz, which was later acquired by Groupon. Lastly, from 2008-2010, they were an M&A Analyst at IB Partners (currently Landmark Capital), where they worked on M&A projects in Argentina, Chile, Brazil, and Colombia.

Federico Malek obtained a BA in Economics from Universidad de 'San Andrés' in 2007. In 2009 and 2010, they attended Georgetown University McDonough School of Business to pursue a GCL 2010. Entrepreneurship, Leadership. In 2019 and 2020, they attended Stanford University Graduate School of Business to pursue an Executive Program, Leadership. Currently, they are pursuing a Master of Business Administration - MBA from Kellogg-HKUST Executive MBA, which they are expected to complete in 2022. In April 2015, they obtained an Endeavor Entrepreneur certification from Endeavor.


Previous companies

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  • Co-Founder

    October, 2020 - present