Oded Shoseyov

Wonder Veggies, founded in 2022, has developed the first-of-its-kind technology to naturally grow probiotic vegetables and fruits. Our platform technology and family of formulations meets the growing consumer demand for healthier food in the $750b fresh vegetables market. With a $3M seed investment from JVP, a team of top scientists led by world-renown Hebrew University Prof. Oded Shoseyov, and top executives including Strauss Group (he largest Israeli food conglomerate) former President and CEO, Gadi Lesin, this patented-pending technology combines the benefits of fresh vegetables with priobiotic’s health and wellness benefits. Our vegetables will offer the ultimate probiotics delivery system with no consumption limitations and the highest bioavailability compared to dairy products, fermented food and food supplements. Since our inception, Wonder Veggies has successfully grown our first breed of probiotic sprouts and lettuce, connecting with leading Israeli and US growers and bagged salad companies. With our product launch planned for 2024, Wonder Veggies is well positioned to lead a new category of probiotic vegetables, supporting the major market trends and enabling consumers to “go with their gut”.