Yogendra Vashishth

Yogendra Vashishth is a seasoned professional with extensive experience in sales and marketing within the home appliances sector. Currently serving as General Manager at Wonderchef Home Appliances Pvt Ltd since August 2018, Yogendra has successfully launched two high-growth categories, Flasks & Bottles and Cooktop & Chimneys, overseeing all aspects from product sourcing to go-to-market strategy. Prior roles include Regional Manager for West India at Hamilton Housewares Private Limited and DGM of Sales & Marketing at Nirlep Appliances Ltd, where strategic planning and brand communication were key responsibilities. Yogendra's career began at Hawkins Cookers Limited as RSM, focused on multi-channel sales for Pressure Cookers and Cookware. Yogendra holds a Bachelor of Science degree in Business Administration and Management from Government Dungar College, Bikaner.