Lance Larsen

Lance Larsen, CLU, ChFC, LLIF, currently serves as the VP and Head of Additional Distribution at WoodmenLife, where responsibilities include expanding market reach and developing new insurance and retirement products. Prior to this role, Lance was the Regional Vice President of Sales and Inside Sales Leader for the Independent Distribution Channel at Ameritas, focusing on sales growth through independent agents. Lance's earlier experience includes serving as Vice President of Sales at Transamerica, responsible for business development in the Life & Health channels, and as a founding member of the Annuity Division at Sammons Financial Group, where Lance launched various annuity products. Education includes a degree from the University of Iowa and completion of the Executive Leadership Program (LLIF) through LIMRA.