Lori Howard

Lori Howard serves as the Vice President of Marketing at WoodmenLife since 2008, overseeing all marketing aspects of the $11 billion financial services company, including brand management, customer segmentation, and digital strategy. Prior to this role, Lori was Director of Marketing Services at Gordmans, where marketing strategy and advertising efforts were developed for the retail chain, and Associate Director of Marketing, enhancing sales promotions. Earlier experience includes Director of Marketing at Ameristar Casino, focusing on player development and marketing initiatives, as well as positions at Light & Associates, starting as Account Executive and advancing to Marketing Manager, managing media buys for clients in broadcast and entertainment. Lori holds a Bachelor of Science degree from The University of Kansas and has completed executive education at Kellogg.