Matthew Simon Alexander Kershaw

Woolf is an independent consultancy helping clients understand and implement AI-powered tech in their businesses. We have particular domain expertise in the creative industries: media, publishing, marketing, music business and broadcasting. We help companies harness the gains created by AI: - Analyse existing processes to identify opportunities - Quantity the efficiency gains or competitive advantage - Create a clear plan of action and requirements Help take an AI technology to market: - Undertake consumer research and analysis - Build the right proposition/ensure market fit - Identify new markets/customers - Identify and pursue strategic opportunities and partnerships - Pitch/acquire new business Content development - Based on ten years experience of creating effective programmes for businesses, B2B and B2C: - develop content strategy across editorial, social media, programming - License/procure/commission content via my extensive network - Build ongoing content marketing programmes