Benedetta Zamagni

Benedetta Zamagni is an experienced professional in collection merchandising and product marketing, currently serving as a Collection Merchandiser for Menswear & Kids at Woolrich since September 2021. In this role, Benedetta participates in tradeshows, conducts seasonal benchmarking, and manages the strategic product SKU plan, collaborating closely with designers and various teams to define product narratives and assortments. Prior experience includes a Senior Product Marketing Manager position at Translated, where Benedetta developed positioning strategies and engaged enterprise clients, and an Account Manager role focusing on client management and lead generation automation. Benedetta holds a Master's degree in Design and Technology for Fashion Communication from Alma Mater Studiorum – Università di Bologna and advanced education in Scientific Technical and Medical Translation, as well as Marketing Management.