Eddie Wiafe

Eddie Wiafe is an experienced marketing professional currently serving as the Senior Product Marketing Manager at Woolworths Group since January 2019, overseeing the Own Brand marketing strategy for various food categories, including Macro Wholefoods Market and Meat, Poultry & Seafood. Previous roles include Senior Brand Manager for both Macro Wholefoods Market and Woolworths Food, along with experience as Brand Manager and eCom Lead at Woolworths Metro. In addition, Eddie Wiafe has been involved with Common Practice in a Brand Strategy & Advisory capacity since July 2017 and co-founded Best Before, serving as Editor from December 2014 to June 2019. Other roles include Marketing Specialist at BWS, Campaign Manager at Nine Entertainment Co., and Marketing Associate at GSK. Eddie Wiafe holds a Bachelor of Commerce in Marketing and a Bachelor of Arts in Psychology from Macquarie University, earned between 2012 and 2015.