Edward Baral

Edward Baral is an accomplished professional in procurement and marketing, currently serving as Head of Portfolio, Marketing & Print Procurement at Woolworths Group since January 2024. Previously, Edward held pivotal roles including Executive Manager of Banking Services in Group Procurement at Westpac, where significant achievements included leading a negotiation team for a 10-year contract with Australia Post and enhancing vendor efficiency with notable cost benefits. Edward's career also includes leadership positions at Bauer Media, Staples Australia Pty Limited, Fairfax Media, and Telstra, where strategic marketing and digital transformation initiatives were a focus. Edward holds a B. Com (Merit) in Marketing from UNSW, a Mini MBA in Marketing from MarketingOne, and has completed advanced negotiation training.