Matthias Lelie

Domain Analytics Lead, Marketing & Media, Wiq at Woolworths Group

Matthias Lelie currently serves as the Head of Analytics Transformation at Woolworths Group, focusing on leveraging data to transform retail following a partnership with Quantium. Previously, Matthias held the role of Director of Advanced Analytics and Director of Data Opportunities at Westpac Group. As the founder of Hi-Potential, a non-profit dedicated to education management, Matthias led the organization from its inception. Matthias has extensive experience with Boston Consulting Group, where roles included Project Leader, Consultant, and Associate. Notable early experiences include being recognized as a student-entrepreneur at Durf Ondernemen and serving as a member of the Education Council at Ghent University. Academic credentials include a Bachelor of Science and a Master of Science in Business Economics from Ghent University.

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